Manager, Marketing Analytics

Overview

The Manager, Marketing Analytics has overall responsibility for marketing analytics, data-based insights, predictive modeling, and the application of analytic findings to strategy for the entire Marketing organization. This position drives the creation of fact-based analysis of historical performance and the creation of insights to fuel future growth. 

Responsibilities

Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Manage and develop a diverse set of employees in support of PowerSchool’s positive corporate culture
• Mentor, teach and coach team members in the skills, processes and knowledge needed to execute their jobs
• Be the go-to source for marketing intelligence, always bringing insights rather than data to drive future growth, customer success, and marketing effectiveness
• Define strategic and tactical performance reporting and analytics standards for marketing activities (events, campaigns, customer advocacy, etc.)
• Automate and streamline the production of reports so that teams can self-serve data, reporting, and analytics
• Identify tool and platform requirements for improved effectiveness of insights and reporting (e.g., Salesforce and Marketo)

Qualifications

The requirements listed below are representative of the knowledge, skill and/or ability required.
Qualifications include:
• Bachelor's degree in finance, accounting, marketing or economics or equivalent, relevant experience
• At least 5 years of people management experience
• At least 10 years of experience developing and leading analytics processes and capabilities for the marketing function within a medium to large corporate enterprise
• Demonstrated strong analytical skills to develop insights rather than simple reporting
• Effective cross-team collaboration and stakeholder management
• 3 years' experience working in direct marketing campaign design, execution and tracking in the consumer and/or B2B marketing domain
• Advanced Salesforce/CRM analytics experience is required, other nice to haves are: Marketo, DOMO, Snowflake
• Strong analytical and quantitative problem-solving skills and business judgment
• Excellent Excel and PowerPoint skills

Environmental Factors This area is standard, adjust where needed
• Constant indoor collaborative work environment in close contact with co-workers
• Frequent social interactions and interruptions
• Frequent work under time restraints
• Occasional travel

Compensation & Benefits

1. Comprehensive Medical Insurance Coverage with no co-payment.
2. Annual Health Checkup Benefits
3. Generous Parental Leave
4. Maternity leaves governed by the Law.
5. Paid Time off (Includes Birthday Leaves, Medical Leaves, Sick and Casual Leaves)
6. Wellness Program and Employee Assistance Program
7. Tuition Reimbursement
8. A reasonable base compensation range for this position as per industry standards

EEO Commitment

PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing accommodations@powerschool.com.

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